It's a joy to welcome you to our family at hello francesca. I'm Jasmin, the founder and the heart behind our creations. My journey in the fashion and jewelry world has been shaped by my Persian and Spanish heritage, enriching every piece with a blend of cultural aesthetics and personal passion.

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For years, I immersed myself in the fashion industry, founding "hey Ruby!", where I championed sustainable and high-quality family fashion. Now, settled in Palma with my husband and our two daughters, who continually inspire and amaze me, I've turned my focus to another form of art—jewelry.

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At hello francesca, each piece is not just an accessory; it's a narrative crafted from the diverse places I've visited and my deep-rooted Persian inspirations. From the gentle waves of the Mediterranean to the vibrant sunset colors that bathe Palma, every element is carefully chosen to reflect beauty and elegance.

While Palma's charm is ever-present, it's the stories of my life, the love of my family, and the blend of my backgrounds that truly shape our collections. Our jewelry is a tribute to life's beauty, encouraging you to cherish each moment.

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We pride ourselves on the uniqueness of our handcrafted pieces, each telling a story of heritage and artistry. Like the threads of a tapestry, my experiences and inspirations intertwine to create something truly special for you.

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Should you have any questions or wish to share how our pieces speak to you, I would love to hear from you. Feel free to explore our collections and discover the uniqueness that hello francesca offers.

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Warm regards,

Jasmin 🤍
Founder, hello francesca